Creation of a Category. Occasionally today in business professionals mention terms like game changer, a ripple in the market, a category breaking innovation or idea. Science, technology and ingenuity combined with the creation of a marketing campaign and trademark, brought the American society an icon in an era, the Swanson’s TV Dinner,
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| Swanson's TV Dinner (R) |
not the first to do it but the first to market it around a new innovation in technology, a phenomena in society lifestyle, The Television Set. An opportunity arose by bridging the phenomena with all the innovations, created a category. Swanson sold 10 million frozen TV Dinner meals the first year impacting society like not many products do. Innovations and technologies all converged to create this category. The Space Race, the Commercial Airliner, Convection Oven, the Microwave oven, Aluminum, Flash freezing technology, transportation, and a solution for over harvesting. Gave us a category the frozen packaged meal “Heat n Eat”. Creating today giants in the Frozen Food sector,
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| Clarence Birdseye invents Flash Freezing |
Birdseye, Swanson’s, Banquet all lead the way in this new category.
Read more about the History of Frozen Food here via Eater.
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| The Aluminum Tray |
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