BURGER SNAPSHOT 2015 Mood for Food R&D Consulting

Often in or business we have to delve deep into what is happening right NOW. The immersion into an R&D subject can be subjective, so focus is key. Getting a great barometer or pulse on Street level and RefineDining and everything in between of a particular segment, category or eating occasion is what makes Mood for Food shine. Merging technical R&D with Marketing Forecast brings #Winnovation #ForkCast http://www.slideshare.net/zootercomputer/mood-for-food-burger-snapshot-spring-2015

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INNOVATION: Creation of a Category - The Frozen TV Dinner

Creation of a Category.  Occasionally today in business professionals mention terms like game changer, a ripple in the market,  a category breaking innovation or idea. Science, technology and ingenuity combined with the creation of a marketing campaign and trademark, brought the American society an icon in an era, the Swanson’s TV Dinner,

Swanson's TV Dinner (R)

not the first to do it but the first to market it around a new innovation in technology, a phenomena in society lifestyle, The Television Set.  An opportunity  arose by bridging the phenomena with all the innovations, created a category. Swanson sold 10 million frozen TV Dinner meals the first year impacting society like not many products do. Innovations and technologies all converged to create this category. The Space Race, the Commercial Airliner, Convection Oven,  the Microwave oven, Aluminum, Flash freezing technology, transportation, and a solution for over harvesting. Gave us a category the frozen packaged meal “Heat n Eat”. Creating today giants in the Frozen Food sector,

Clarence Birdseye invents Flash Freezing

Birdseye, Swanson’s, Banquet all lead the way in this new category.

Read more about the History of Frozen Food here via Eater.

http://eater.com/archives/2014/08/21/history-frozen-foods-tv-dinners-birdseye-swanson.php 

The Aluminum Tray

2014 Packaged Beverages Innovations and Trends Snapshot

        We have all seen the oncoming death of  traditional soda brands. Including the big 2 buying out all of their bottlers/distributors in order to trim the margins and keep afloat also causing them to snatch up threats and acquire fledgling new comers to the beverage market. Recent acquisition successes like Glaceau, Tazo, Izze and others thus causing an explosion of new beverages and brands in the packaged beverage industry all racing to get bought out by the big 2.
Recently we went to the Expo West trade show and made some conclusions about the immediate and future directions of the Packaged Beverage industry.
        With the emphasis on functional and good for you, some of the highlights are textures like Chia and Kambucha,  Label Statements like Non Gmo, No Artificial Color, Monkey Free coconuts, also you will see savory blends and ingredients like Kale, Beets, Turmeric, Rhubarb, Cayenne and Oats arriving on the scene in a big way.  Most of all we see a cross ingredient Trend Mash Up. You have coconut milk protein shakes and all natural low sugar athletic sport re-hydration beverages with energy components. "MASH-UP"

         We have produced a snapshot from which we use to generate new opportunities in innovation and product development. In the interest of open source community we share this snapshot FREE in the hopes you may consult us for development of a beverage you may want to do.
Please enjoy and comment if you like. Gina and Robert #714-869-3991
Contact us through Linkedin for Gina Galvan  
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2014 Packaged Beverage Innovation and Trends Snapshot by Mood for Food Brand Group